On Thursday of last week, Reuters reported that Twitter launched a service to allow small businesses to buy and place ads on the service.? Since 2010, Twitter has sold ?promoted tweets? to large businesses on a case by case basis.? The new service will be open to small businesses who use American Express, and will be limited to the first 10,000 small businesses that sign up. Go to the sign-up page here.
I have noticed the change as early as yesterday in my Twitter feed.? In the past, promoted tweets were few and far between, and were clearly marked as promoted tweets. They would stay at the top of the twitter feed as you updated it, even as they aged. ?I noticed in my twitter feed yesterday tweets from small businesses that stayed at the top of my twitter feed as I refreshed, even though the tweet was 3 hours old. They were not clearly marked as promoted tweets, but they obviously were, since they stayed in the top position.? I?m not sure how this is going to go over with twitter users. Twitter says the response has been mostly positive.? By limiting initial use of the system to businesses that use or accept American Express, they may be able to eliminate scams, spammers, and other problems that plague Google and Facebook.
It does present an opportunity for small businesses hoping to promote their online presence through social media. Advertisers are able to pick cities or regions where they want their ads to appear. ?The dashboard allows you to choose from 210 markets in the US, so it may be a way for small businesses to do a very targeted local marketing. The ad is still limited to the 140 character limit. Twitter will only charge the advertiser when the ad gets a response.? A response can be in the form of a follow, a retweet, or a click on the link.
Any social media strategy should be implemented carefully within the framework of a larger Online Presence Management strategy. ?As I would advise any of my Indianapolis SEO and OPM clients, if a social media presence is an important part of your overall online presence management strategy, sponsored tweets may now offer a very cost effective way for building a social media presence for your small business.
Read more:
An article in the business section of the Washington Post reports on Twitters new program for small business advertising.
This article in Mashable.com reports on Twitters Self-serve ad platform, which they have opened to 10,000 small businesses.
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