With Smartphones, Consumers Think Brand And Price First, Carriers Second, Finds Compete/Google Research

The growth in smartphone usage -- supported by ever-faster mobile network speeds -- is also giving rise to a much more competitive landscape among carriers, handset makers and other phone retailers targeting consumers on the hunt for new devices. Google today is releasing a report it compiled in partnership with Compete to show how that is playing out in one market in particular, the U.S. It shows that while carriers may still hold the key to making a call or getting online with a smartphone, when it comes to buying one they are taking a backseat as users seek out brands and best prices first, with carriers as the follow-up to that.

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