Mulu Combines Content And Commerce With ?Shop This Page' Plugin

Online commerce still isn?t as easy as it should be. That?s because many times, consumers find something they want while browsing a publisher site online, but then have to search for and buy it elsewhere. Well, that?s a process that Los Angeles-based startup Mulu wants to change, with an ad plugin that allows users to buy the products they?re reading about directly on the page.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/3a_BFXC9W-E/

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