The media partnerships, which aim to drive awareness of Heinz BIG Soup during key sport and soup seasons, includes a multi-platform deal with talkSPORT radio station to target male consumers both within the Rugby League heartland and nationally.
The talkSPORT promotion aims to engage a wider audience through regular sponsored previews and reviews of the weekend?s Super League games on the Hawksbee and Jacobs afternoon show, weekly ticket giveaways and interviews with Super League players and pundits.
Media partnerships for the 2013 Super League season have also been confirmed with talkSPORT?s sister publication Sport magazine, Yorkshire Radio and regional titles Manchester Evening News and Yorkshire Evening Post.
The Heinz BIG brand will be highlighted at Super League matches from the perimeter boards surrounding the pitch, to the player shirts, programmes and match balls.
The partnership will also be used to support the expansion of the Heinz BIG brand, with a range of Frozen Ready Meals launched back in September 2012.
Chris Nunn, Senior Brand Manager, Heinz Big Soup, said:
?Following the success of last season, we are excited to be an official partner of the 2013 Super League season once again and deepen our engagement with our consumers through the sport.
?As a key partner of the Super League we are committed to widening the reach of the sport nationally ? our media partnerships are a crucial tool for increasing awareness of Rugby League within both our target consumer audience and general sports fans alike in this exciting World Cup year.
?We also haven?t forgotten how important the core fans are for the sport and I?m delighted that Heinz BIG Soup will have such a presence in the Rugby League heartland through our regional partnerships.
?The Heinz BIG Soup and Rugby Football League partnership works well as both brands share the same values.
?We are confident that our continued sponsorship will help to drive awareness and encourage trial of our tasty Heinz BIG Soups.?
Heinz has a 39.3% share of the total UK soup market, which is worth ?629m.
Source: http://www.fdin.org.uk/2013/02/heinz-big-soup-announces-national-media-partnerships/
politico Tammy Baldwin house of representatives paul ryan michele bachmann donald trump Election 2012 map
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.