Tuesday, May 29, 2012

Japanese matriculation gifts: cash most popular

japan.internet.com recently published the results of a survey by goo Research into matriculation gifts,

Demographics

Over the 8th and 9th of May 2012 1,062 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.2% in their teens, 17.7% in their twenties, 21.7% in their thirties, 16.3% in their forties, 16.0% in their fifties, and 12.1% aged sixty or older.

I don?t think I ever got such a present myself, and I do find the whole concept of getting money for starting work rather odd!

Research results

Q1: Do you have anyone that you will give or have already given an entering school, entering the workforce, etc present to this spring? (Sample size=1,062)

Q1SQ1: For which events will you give or have you already given a present to this spring? (Sample size=321, multiple answer)

? Votes Percentage
Entering elementary school 95 29.6%
Entering middle school 70 21.8%
Entering high school 88 27.4%
Entering university, college (to SQ2) 65 20.2%
Entering work 57 17.8%

For children entering primary education, almost half (47 from 95) gave cash, then 21 people gave stationary goods, 17 people a book token, 16 people a school bag, and so on.

For children entering secondary education, tops was cash or book tokens, although mobile phones and smartphones also features.

Q1SQ2: What will you give or have you already given as a present for entering univeristy, college? (Sample size=65, multiple answer)

? Votes Percentage
Cash 41 63.1%
Book token 11 16.9%
Notebook computer 10 15.4%
Smartphone 5 7.7%
Books 5 7.7%
Watch, alarm clock, etc 3 4.6%
Standard mobile phone 2 3.1%
Desktop computer 2 3.1%
Games console, game software 1 1.5%
Ball pen, propelling pencil, etc 1 1.5%
Fountain pen 1 1.5%
Netbook 0 0.0%
Other 7 10.8%

For entering the workforce, cash was again the most popular.

Read more on: goo research,matriculate

Permalink

Related articles:

  • Cute, kawaii and very Japanese Halloween gifts
  • What women regret on White Day
  • Electronic cash usage rates slowly creeping upwards
  • Electronic cash cards carried by majority of Japanese
  • bath and body works coupons jeff probst jeff probst king jong il dead south korea baron davis duggar family

    No comments:

    Post a Comment

    Note: Only a member of this blog may post a comment.