japan.internet.com recently published the results of a survey by goo Research into matriculation gifts,
Demographics
Over the 8th and 9th of May 2012 1,062 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.2% in their teens, 17.7% in their twenties, 21.7% in their thirties, 16.3% in their forties, 16.0% in their fifties, and 12.1% aged sixty or older.
I don?t think I ever got such a present myself, and I do find the whole concept of getting money for starting work rather odd!
Research results
Read more on: goo research,matriculateQ1: Do you have anyone that you will give or have already given an entering school, entering the workforce, etc present to this spring? (Sample size=1,062)
Q1SQ1: For which events will you give or have you already given a present to this spring? (Sample size=321, multiple answer)
? Votes Percentage Entering elementary school 95 29.6% Entering middle school 70 21.8% Entering high school 88 27.4% Entering university, college (to SQ2) 65 20.2% Entering work 57 17.8% For children entering primary education, almost half (47 from 95) gave cash, then 21 people gave stationary goods, 17 people a book token, 16 people a school bag, and so on.
For children entering secondary education, tops was cash or book tokens, although mobile phones and smartphones also features.
Q1SQ2: What will you give or have you already given as a present for entering univeristy, college? (Sample size=65, multiple answer)
? Votes Percentage Cash 41 63.1% Book token 11 16.9% Notebook computer 10 15.4% Smartphone 5 7.7% Books 5 7.7% Watch, alarm clock, etc 3 4.6% Standard mobile phone 2 3.1% Desktop computer 2 3.1% Games console, game software 1 1.5% Ball pen, propelling pencil, etc 1 1.5% Fountain pen 1 1.5% Netbook 0 0.0% Other 7 10.8% For entering the workforce, cash was again the most popular.
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