>>> with jobs, and the wildly popular productions that are really heating up the employment market in one american city. we have more on the obsession that is made in miami .
>> roll, action.
>> there's drama in every corner. a few gun battles. but mostly, love stories . these are telenovelas, the wildly popular five nights a week spanish language soap operas. the new hot spot for spanish language drama is on english speaking turf, miami .
>> we have become a mecca for hispanic productions. we're like a hispanic hollywood.
>> five telenovelas are shooting here.
>> that's a cut.
>> so are a slew of american productions, commercials, and magazine spreads. and television shows.
>> i am not bailing now.
>> this shoot is for the usa network show "burn notice."
>> we shot it, usa ordered it, then miami has just kind of opened its arms saying please come back every year.
>> texans open the flood gate . in just a year, production in miami skyrocketed 70%, pumping $250 million into the economy.
>> there's more to all this than just the financial incentives. the hispanic population is booming, and spanish speaking audiences lisking here want to see stories here.
>> it's really for mexicans. if you produce it in the states, you have the opportunity to produce a story that relates to hispanics.
>> telemundo has three telenovelas in production.
>> i spent more time in production than in my apartment.
>> he's called the brad pitt of telenovelas. he moved to new york city because the acting jobs had moved.
>> i'm in the united states doing what i used to do in mexico.
>> ready for a close-up. as the southern city has tranls formed into a telenovela tinsel town . janet shanley, nbc news, miami .
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