Sony, director Kathryn Bigelow, and screenwriter Mark Boal will now have a full year to try and fix the damage done to this project after the attempt to politicize it created?the kind of?PR nightmare that can only bring death to the box office.
Over the past five years, a dozen-plus anti-war films have flopped at a 100% rate (Boal and Bigelow?s Oscar-winning ?Hurt Locker? only grossed $17 million domestically ? and in my opinion it did not look favorably on our military), and if that doesn?t prove the power New Media has to compete with and even defeat The Hollywood PR Machine, nothing does. Why Sony ever believed they could get away with? releasing into the 2012 election narrative a multi-million dollar feature focusing on one of President Obama?s very few successes is beyond me.
Sony?s plan was an?obvious one. Not only would the release of the film in the crucial?weeks leading?up to the election bring this event back to the forefront of voter?s minds,?it would also give?Obama?s Media Palace Guards the excuse and cover they desire to?resurrect this story just when the President might?need it most. This was cynical, sinister, and the worst kind of exploitation of our Military.
I don?t give credit when people do what they should?ve done in the first place,?but I am glad Sony came to their senses. However, their excuse for bumping the release date is a laugh-out-loud howler. Apparently they were askeert of Kevin James, you know, because his??wacky shenanigans? might compete for the same ticket-buyers:
Sony Pictures has set Kathryn Bigelow?s untitled hunt for Bin Laden drama (unofficially titled Kill Bin Laden) for December 19, 2012.? The studio had originally set the film for October 12, 2012, but moved it to make way for Kevin James? wacky shenanigans in Here Comes the Boom.
And if this is indeed?the case, it?s almost as entertaining?
According to Box Office Mojo, Kill Bin Laden currently has the December 19, 2012 date all to itself[.]
?because one of the reasons Sony gave for the original release date was that no other Oscar-season dates were open.
I?m not so sure that even five years ago Sony would?ve felt any pressure to do the right thing here, to NOT exploit the valor and bravery of our Military in a multi-million dollar, in-kind campaign commercial to benefit the re-election of a failed president.
God bless New Media.
Finally, with the pressure of the release date off, the pressure is also off Bigelow and Boal to take the election into consideration during the creative process. We might just get a better film out of?this.
More on the story?here, here and here.
The rest of the entertainment media is downplaying the news, but that?s probably because they?re pouting.
Source: http://feedproxy.google.com/~r/BigHollywood/~3/Ls1SlayWWvs/
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