Autos were his very first love, nevertheless Soichiro Honda?s destiny was to develop the motorcycle that bore his name. He began mastering the mechanical aspect of automobiles while still a teeenager, working in a repair shop, and he loved racing and fast driving. He understood a lot about driving motorbikes, actually being the owner of a Harley as well as an Indian.
It appeared to be only when he was 41, in 1948, that Honda began his own Honda Motor Company, but he had already owned an auto repair shop, starting way back in 1928. He believed he must develop it well, and produce it well, to compete well, so his primary focus was on design, followed by quality. Even with motorcycle profits being on an increasing trend in 1953, the economic depression in Japan almost sank his company. He kept his factory up and running so as to avoid laying off people, even though only a small number of motorcycles were actually selling. The wisdom of this judgement was borne out in 1958, by the introduction of what became the most successful motorcycle in the world, the C100 Super Cub. The bike, which possessed a three speed transmission and a four-stroke motor, was a versatile bike that was cheap and could be used by anyone.
Women especially accepted it for the purpose of commuting, but novice riders of both genders loved it for its ease of use. Honda reached the standing of the largest manufacture of motorcycles by 1959, simply because of the success of this bike. This led them to plan to start expanding around the world. They believed that if they could first and foremost capture the United States market, it might start the ball rolling. Success in America would undoubtedly lead to success worldwide, they believed. June of 1959 noted the first time a Honda could be purchased in a retail store in America, namely in Los Angeles, and the number of well-to-do dealerships had mushroomed close to 75 just a year later.
Honda developed more trust for their merchandise with their community participation, when they provided half of the funding for two organizations. People with a passion for motorcycling accepted and appreciated the significance of these organizations, namely the Motorcycle Industry Council and the Motorcycle Safety Council. In the 70?s the Honda company kept developing new models that people just couldn?t resist, and they stayed number one in the industry. Their models won more than 70 races all over the world in 1973, giving them the status of the fastest bikes around. During 1975 the GL1000 Gold Wing was released as a touring bike, which delivered style and comfort to touring bikes, quickly copied by other manufacturers.
Countries world wide remain obsessed as Honda keeps producing motorcycles with their trademark appeal. Additionally they try to maintain a good impression with the public by donating many motorcycles each year to causes that are deemed worthy. Honda still encourage biking safety through the classes they sponsor and by helping bikers have access to the most up-to-date information available. Honda have established a history of reliability over the many years they have been available. Some of the big challenges they have taken, have presented them such a profitable empire in motorcycles.
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Source: http://articlenetwork.com/honda-motorcycles-hold-cross-cultural-attraction/
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